This sporty model is from the Mercer Car Company. It had some high powered executives, including members of the Roebling family, famous for the construction of the Brooklyn Bridge.
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Gezon Motor Sales, Grand Rapids, Michigan
The description states this model was built with a 30hp engine, while other sources indicate it was 55hp. The car was built as right hand drive with the windshield mounted in a frame on the steering wheel. The car was a very successful racer in its early years, even considering the gas tank was immediately behind the seat backs. The company was closed in 1925.
The postcard itself was used as a marketing reminder by the Gezon Motor Sales in 1957.