This roadside attraction is not a town or other administrative location, but simply a name for a business along U. S. Highway 101 catering to tourists interested in purchasing Christmas themed souvenirs during their travels in southern California.
Published by Mellinger Studio, 597 W. Figueroa Dr., Altadena, Calif.
The description states:
SANTA CLAUS IN SUNNY CALIFORNIA
On Highway 101 where the mountains meet the sea.
– TOYLAND –
Santa’s Wonderland by the sea.
–The business location on Highway 101 proved initially very profitable, but when the Interstate Highway system replaced such older highways for inter-city travel, business declined significantly. This business was located on Santa Claus Lane in Carpenteria, California, but has closed, though the Santa atop the far building was preserved and made a landmark.
The car shown indicates this image is from the 1950s.