This image shows a different side of the Wisconsin Dells: the children’s playground and amusement park called Storybook Land. The object shown is an animated clock representing the children’s nursery rhyme “Hickory, Dickory, Doc.”

The caption states:

HICKORY, DICKORY, DOCK!

You can bet your life Mr. Mouse is “in the swing” at

S T O R Y B O O K L A N D

on Hwy 12, Wisconsin Dells, Wis.

— The clock, having only one hand, is no doubt not intended to keep time, but simply to swing the mouse back and forth while the clock spins the hand around on its face.

Storybook Land is still in operation, and the clock shown above is still on display, though no doubt updated or replaced with a more modern version. The park train now runs directly past the clock, and there are paths in front and on the right, not present in this picture due to the park’s ongoing expansion and updates.

This image likely dates from the 1950s.