This elevated image, taken from atop one of the Post Cereal factories, shows the extent of the Post Company presence in Battle Creek, Michigan at the time.
There is no description on the back of this card.
–The small sign on the building in the center of the image (click image to see larger version) states: It Makes Red Blood. In this time, processed cereal was touted as having many various health benefits, including improving blood quality and suppressing sexual appetite. It would be some time before boxed cereal would be considered primarily a children’s food.
This card was used and is dated 5 January 1912.