This image shows the ‘official’ North Pole location in the Santa’s Village amusement park, attended by colorfully dressed employees acting as Santa’s Helpers.
A Mike Roberts Color Production, Berkeley 2, Calif.
The description states:
SANTA’S VILLAGE CALIFORNIA
The ever-frozen North Pole, topped by its pixie, is a cool retreat for Santa’s friends and helpers.
–The reindeer visible in the image is labelled Comet, presumably to allow easier identification by visitors. The elven helpers would normally be young people from the nearby cities who would work during the summer and fall weekends.
This image likely dates from the 1950s.