This image shows the world-famous iconic sign which spans Virginia Street in Reno Nevada. The sign has been replaced and upgraded since this photo and is known as the Reno Arch.
Natural Color by Mike Roberts, Berkeley 2, Calif.
The description states:
Colorful RENO ARCH and care-free Virginia Street, Reno Nevada.
–At the far end of the street is the former Riverside Hotel, which stands on the spot where Reno was founded in 1859. It was built in 1927 and is on the National Register of Historic Places. The building is now the site of apartments and artist’s studios.
This image likely dates from the 1950s.