This card has an image of Lafon’s Motel, a typical single-story tourist lodging located in Lovelock, Nevada, west of Battle Mountain. There is a state prison nearby, which at the time of this posting houses O. J. Simpson.
The description states:
LAFON’S MOTEL
515 Cornell
Lovelock, Nevada
A new 21-unit motel on U. S. Highway 40. Wall-to-wall carpet, individually controlled air conditioning, tile tub and shower. 3 kitchenettes.
An Oasis in the Desert
Phone Crestwood 3 2373
–This establishment has changed ownership, but the building still stands at the same location and is still a motel today, called the Lovelock Nugget Motel.
This card likely dates from the 1950s.