This image shows the famous mechanical cowboy sign that directs travelers to the State Line Hotel and Service Station in Wendover, Nevada, just across the state line from Utah.
Published by Eric J. Beach Co., Salt Lake City
The description states:
STATE LINE SERVICE — On Route 40-50
New, modern hotel, cafe, bar, casino. Motel in connection. Air conditioned 100% in summer. Steam heated in winter. Standard Oil Products and complete automotive service.
HOME OF THE GIANT COWBOY — “WENDOVER WILL”
This friendly cowhand stands sixty-four feet high and weighs approximately nine tons. A symbolic figure of the Big West — on the spot where the West begins. “Will” is the largest mechanical cowboy sign in the world..
Telephone 2701 — Wendover, Nevada, for reservations.
–This location was ideal for capturing travelers from Salt Lake City to the east and Reno to the west, providing overnight accommodations and fuel for folks continuing on their way. What had originally been merely a stopover grew into an incorporated town in 1992, and the sign was moved there when the casino changed hands in 2005. Wendover Will was built in 1952, and this card likely dates to the 1950s.