This image shows the Frankoma pottery pattern called “Wagon Wheels”, which is self-explanatory.

Lithographed by Bowman Printing Co. Oklahoma City, Oklahoma
The description states:
WAGON WHEELS — Eulogizing the pioneers of the Great Southwest. Many other pieces have cattle brands, horse shoes, etc., as decoration, available in complete table service. Made in Prairie Green, and Desert Gold. Write for free catalog of Frankoma. Visitors always welcome at Factory Display Rooms, open weekdays 8 a.m. to 8 p.m.
FRACKOMA POTTERY — Sapulpa, Oklahoma
–The color scheme shown here is obviously Prairie Green. This pattern seems to be more popular than the Westward, and now comes in a larger range of colors.
This image likely dates from the 1960s.