This image is from almost the same spot as the previous post, but elevated to give a slightly longer field of view. More obvious is the service station building, topped by the Sinclair gasoline sign.
Natural Color by Mike Roberts, Berkeley 2, Calif.
The description states:
Holding’s
LITTLE AMERICA
LITTLE AMERICA, WYOMING
America’s New Travel Center, 300-Capacity Coffee Shop and Dining Room, 150 Air Conditioned Motor Lodge Rooms, Fountain, Cocktail Lounge, Deluxe Rest Rooms.
World’s Largest Service Station – 55 Pumps, Garage, Giant Paved Parking Areas, Famous Coast to Coast.
“QUEEN OF THE HIGHWAYS”
— Robert Holding, the founder of Little America, would come to own Sinclair Oil in 1976, and has kept the brand alive to the current day. Holding himself died in 2013.
This card also dates from the 1960s.