This image shows a typical hotel of the period, the Lamplighter, located near Niagara Falls.
Published by Alex Wilson Publications, Limited, Dryden, Ontario
The description states:
THE LAMPLIGHTER MOTEL
1257 Ferry St., Niagara Falls, Canada. Walking distance from Falls. Featuring: telephones, electric heat, air conditioning, broadloom carpets, swimming pool, T. V., tubs and showers, restaurant next door. Phone (Area Code 416) 356-2842.
–The people in the front of the pool photo are probably models, while those in the back are more likely owners or residents of the motel at the time. The automobiles in the lower image indicate that this card dates from the 1960s.