Proceeding down Fremont Street in Las Vegas, we finally come to the Horseshoe Club. Looking at the previous postcard, you can see the same Hotel Apache sign in the far background on the left, as is shown on top of the club building in this picture. The Hotel Apache and Eldorado Club were purchased by Benny Binion and restyled the Horseshoe Club.
Desert Souvenir Supply, Boulder City, Nevada
The description states:
THE HORSESHOE CLUB
FREMONT STREET — LAS VEGAS, NEVADA
The new Horseshoe Club is another notable showplace of Las Vegas, Nevada. The Tourists, visitors, and Las Vegans, have found here the perfect combination of restful atmosphere and all the modern conveniences for relaxation. There is a restaurant serving de luxe meals at low prices, one of the largest bars in Nevada, nearby parking, and all games of chance for which Nevada is famous.
–Now it is called Binion’s Horseshoe, and anchors one end of the Fremont Street experience. Since the description indicates the club is new, it is possible to date this card to the 1950s.