Tag Archives: Maine

Holiday Inn Promotional Card

This is an essentially generic Holiday Inn card, used by establishments throughout the chain, to promote their own location and their affiliation with the automated reservation service.

Curteich Color 3-D Natural Color Reproduction

The description on the back states:



Rt. 6 off Int 195

Ph: 336-6600 — AC: 617

Air-conditioned — Restaurant

Swimming Pool

Free TV – Free Holidex Reservations

–The Holidex system allowed travelers to reserve a room at a Holiday Inn before leaving on their journey to assure accommodations upon arrival in their destination. It was the first of its kind for motels and very successful.

The figure is often assumed to be Ben Franklin, but has been identified instead as a generic 18th Century gentleman innkeeper.

There appears to be an error in the design. In the sign, just below the panel reading “The Nation’s Innkeeper” can be seen some brown and white panel sections, which are clearly not part of the sign structure. These look to be an illustration of a building behind the sign, which is not present anywhere else on the card. It is possible the original, full illustration showed a sign and a building, but the later design removed the building from either side of the sign, leaving only the fragment in the gap above the flower beds.

This image likely dates from the 1960s.

Henry Wadsworth Longfellow Portrait

This is an artist’s rendition of an early photograph of the famous American poet Henry Wadsworth Longfellow, who lived primarily in the New England area.

Pub by The Eastern News Co., Portland, Me.

There is no description on the back of this card. The legend says:


BORN 1807 — DIED 1882.

–Among his notable poems are Evangeline and the epic Song of Hiawatha.

This image likely dates from the 1940s.

Country Store, Skowhegon, Maine

This image is of the Country Store and Coffee Shop located in Lakewood, Maine, a short distance from the town of Skowhegon.

“Plastichrome” by Colourpicture., Boston 15, Mass., U.S.A.

The description states:


Lakewood, Skowhegon, Maine

Lakewood is five miles north of Skowhegon, Maine on U. S. 201 Interaction Highway, shortest and best route to Quebec and Canada.

For convenience of guests there is a Country Store and Coffee Shop. Here one may browse for smart souvenirs and gifts. Fountain Specializing in Maine’s Dairy products.

–This establishment still exists in the same condition and location today, and is associated with the Lakewood Theatre.

This card was used and is dated 10 October 1963.