This image shows a number of cowboys during a roundup with several holding one cow while another brands it with a long handled metal branding iron.
The description states simply:
N-34 — BRANDING CATTLE IN THE SOUTHWEST
–Such scenes are less common now with ear tagging of cattle which provides much more information for regulators as well as owners, along with doing no damage to the valuable hide.
The exact location is not known, but the card was printed in New Mexico, so it is presumed the photo was taken in that state.
This card was used and is dated 11 July 1953.