This image shows a typical souvenir shop as it looked in mid-20th century Mexico. The establishment is brightly colored, with high visibility signage and welcoming statements painted on the outside in English for visiting tourists.
The description states:
Main St., Cuidad Acuña
Greatest selection of native Mexican craft in town. You are always welcome.
— Ciudad Acuña is located on the Rio Grande at the border with Texas, across the river from Del Rio, Texas. It is one of several towns that have developed directly across the river boundary from cities in Texas.
This image likely dates from the 1950s.