This image of a wild black bear is much less easy to come by now, many decades later. Loss of habitat and hunting have reduced the numbers of black bears in the Upper Peninsula.
The description states:
Black Bears such as this one are often seen by vacationists; and while they seem harmless, it is best not to get too friendly.
–In more recent years vacationers are cautioned to avoid any encounters with bears, and to discourage them from scavenging food from human campgrounds.
This card likely dates from the 1950s.