This image illustrates another of the typical urban motels of the period. The Diplomat Motel is a three story structure, unusual for the time.
The description on the back states:
The Diplomat Motel
844 Queen E. at Pim St.
Sault Ste. Marie, Ontario
Ph. 705-254-4371 P6A-2B2
Close to shopping and restaurants
30 Modern Units, Air Conditioned, Individual Thermostats, 4 Piece Baths, Wall to Wall Broadloom, Color T. V. and Phones, Free Underground Parking is also Provided.
Your Hosts – Alex and Rose Lang
–The Broadloom refers to the type of carpets installed, but it is not known what a 4 piece bath describes. The establishment is still present in this same building and location.