This image is of the ceramics shop at Little America, Wyoming. While one could by an entire tea or coffee service, it was much more common to purchase a setting or two as a souvenir or gift, or one of the other ceramic souvenir designs.
The description states:
Covey’s Little America, Inc.
Junction 30 South and 30 North
America’s new one stop Travel Center, Coffee Shop, 115 beautiful Motor Lodge rooms, Store, Fountain, Cocktail Lounge, beautiful Rest Rooms, Bus Stop, Super Service Station, Garage, Truck Pit, Giant Paved Parking Areas.
Famous Coast to Coast – Now Even Better.
–This card dates from a time before Holding purchased the Little America location from his father in law, Stephen Covey, which was in 1952. The card thus probably dates from the 1940s