This image begins a series of cards featuring the world famous Niagara Falls, long a site for honeymooners and other vacationeers.
This is one of the old style cards that did not have any description listed on the back, just printed guide marks for postage, address and message. The signs visible on the front of the main office indicate that this was also something of a general store.
The address no longer exists, since the numbers for the street were changed sometime in the past, but the current business at this same location is still a tourist hotel.
The vehicles visible in the photo indicate that this image is from the 1940s.