This image shows a notable Native American of the 1930s eastern Cherokee Nation, by the name of Chief Standing Deer. His clothing is a mix of Cherokee design and manufacture, specifically the headdress, vest and pants, while the shirt and shoes appear to be more typical of American manufacture.
Since the man shown is a champion archer, it is likely the bow and arrows were constructed by him, using target points instead of the more well known arrow heads. Where he stands is a place where archery demonstrations and training took place for visitors to the reservation.
There is no description on the back, but the card is dated in the lower right corner to 1938.