Fantasy Clock Structure, Storybook Land, Wisconsin Dells

This image shows a different side of the Wisconsin Dells: the children’s playground and amusement park called Storybook Land. The object shown is an animated clock representing the children’s nursery rhyme “Hickory, Dickory, Doc.”

“Plastichrome” by Colourpicture., Boston 15, Mass., U.S.A.

The caption states:


You can bet your life Mr. Mouse is “in the swing” at


on Hwy 12, Wisconsin Dells, Wis.

— The clock, having only one hand, is no doubt not intended to keep time, but simply to swing the mouse back and forth while the clock spins the hand around on its face.

Storybook Land is still in operation, and the clock shown above is still on display, though no doubt updated or replaced with a more modern version. The park train now runs directly past the clock, and there are paths in front and on the right, not present in this picture due to the park’s ongoing expansion and updates.

This image likely dates from the 1950s.

“Sugar Bowl” Rock Formation, Wisconsin Dells

This image is a well known formation visited by boat tours through the Wisconsin Dells. Called by the fanciful name Sugar Bowl, due to its rounded and tapering shape, it is an example of many such free-standing formations in the waters around the Dells.

E.C. Kropp Co., Milwaukee, Wis.

The caption states:

Here at the Wisconsin Dells, a lavish display of sculptural wonders in their primeval state of undespoiled natural beauty are found. Traveling along the winding shores of the river one has the thrilling feeling of being transported back through thousands of timeless years when nature first began to carve mystic shapes and forms for her gigantic outdoor museum. One of these formations, the “Sugar Bowl”, stands amid the swirling waters of the stream, boldly battling with the force of erosion.

— This image is also represented in a folio posted earlier on this site. In fact, the two pictures are identical and come from the same publisher, differing only in the colorizing and sky illustration applied. The white line in the middle of the image is damage caused by the card being folded.

This image likely dates from the 1940s.

Richardson’s Curios and Cabins, Cooke City, Montana

This image shows the gift shop and likely reception desk for the Richardson’s Cabins, located just outside Yellowstone National Park in Montana.

Intermountain Tourist Supply, Inc., Salt Lake City 1, Utah

The caption states:



Indian Jewelry, Montana Moss Agate, On U.S. Highway 12, near northeastern entrance to Yellowstone National Park.

— Cook City is better understood to be a village or settlement, even today, as the population is only a few hundred and the locale is not incorporated as a town or city.

This card likely dates from the 1950s.